Pricing
$60 a lead. No setup fee. No retainer.
The whole price of an exclusive merchant cash advance lead: what the $60 covers, what it does not, and how the first order works.
What does one exclusive MCA lead cost?
One exclusive merchant cash advance lead costs $60 from PayPerMerchant: 1 qualified merchant, sold to 1 buyer, delivered live. The price is flat at every volume, and there is no setup fee, no monthly platform fee and no ad budget on top of it.
Flat means flat. There is no volume tier on this page because there is no volume tier in the offer. The first lead you pay for and the last one you ever order are both $60. A funder ordering 20 leads and a funder ordering 2,000 are quoted the same figure on the same terms.
That figure is the invoice, not an opening position. A price a buyer has to email for is a price that changes with how the email reads, and in a category where almost nothing carries a number, 1 published number does most of the work.
What is included in the $60?
$60 buys 1 merchant application that was qualified before release, sold to 1 buyer and delivered to your CRM in real time. The advertising that found the merchant, the phone and email verification, the consent record and the delivery itself are all inside the $60. We run the ads. We buy every click with our own money before you buy the lead, and none of that chain is billed back to you.
- 1 merchant application, qualified before release.
- 1 buyer. Never shared, never resold, never aged.
- The ad spend that found him, already paid on our side.
- Phone and email verified before the record was released.
- Consent captured at submission and documented per lead.
- Live delivery into your CRM, the second the merchant submits.
- The full application, when the merchant completes it, at no extra charge.
Every merchant applied on one of our own funding brands, such as BusinessLoan.io, a marketplace for business loan products, so every lead knows the brand. About 30% of our leads opt in to complete the full application on the spot. When they finish it, it lands on the same lead, at no extra charge: signed, with the SSN, EIN and bank statements, in your client portal. Not every lead has one, and the $60 is the same whether a lead has one or not. The 30% is the share of leads that include a finished full application. It says nothing about how many deals fund, and no order is promised a set number of full applications.
PayPerMerchant sells merchant cash advance leads only. Not leads for business loans, not SBA, not equipment finance, not lines of credit. What qualifying means, the 7 minimum criteria every submission clears, is set out in full on what is in a lead. Nothing in the $60 is discretionary: a record either qualifies or it is not a lead you are invoiced for.
What is not included, and what do I pay separately?
Nothing here is billed separately. No setup fee, no onboarding charge, no monthly platform fee, no ad budget, no minimum term and no cancellation charge. There is 1 invoice line and it is $60 per delivered lead.
What you pay for separately is everything after the record lands: your CRM, your dialler, your people and the hours they spend on the phone. We sell the lead. Working it is your side of the line. A lead nobody calls is $60 spent, and speed to contact is your process rather than ours.
| Line item | What it costs | What it means |
|---|---|---|
| Exclusive lead | $60 each | Charged once, on delivery, for a merchant that was qualified before release. |
| First order | $3,000 | 50 leads, delivered exactly like every order after it. |
| Setup and onboarding | $0 | No setup fee. No integration charge, no build fee, no first invoice before the first lead. |
| Monthly platform fee | $0 | No monthly. The delivery log and the API carry no separate charge. |
| Ad budget | $0 | We buy every click with our own money before you buy the lead. |
| Cancellation | $0 | No minimum term and no notice period. Stop ordering and delivery stops. |
Is there a contract or a monthly commitment?
There is an agreement and there is no commitment inside it. Paid delivery runs on a short ordering agreement that sets where leads are sent, what a lead costs and what each side promises about consent. There is no minimum term, no monthly commitment, no retainer, no notice period and no early termination fee.
Order 1 lead or 1,000, pay $60 for each, and stop whenever. Nothing renews and nothing is owed at the end of a month. The agreement is summarised on the terms, and where it and this page differ it controls.
How does the first order work, and how do I reorder?
Our minimum package is $3,000, which is 50 leads. That is 50 leads at $60 each, $3,000 total, the same price you pay on every order after it. It is delivered exactly the way every order after it is, with the same qualification standard, the same phone and email verification, the same consent record and the same live delivery into your CRM.
1 to 3 leads a day. The first 50 usually take about 4 weeks. Reorder any amount, any time. Pause any time. Start with a 30 minute call. Sign, pay, and you are live the same day.
The ads are already running; we just plug you into the system. No setup time, no setup fee, no lock-in, no ad accounts, no websites. Nothing on your side has to be built before the first lead arrives.
Nothing here is a promotional rate with an end date attached. There is 1 number, it is flat at every volume, and it is the same number a funder placing a first order in September 2026 pays. The mechanism behind it is on how it works, and the record you receive for it is on what is in a lead.
The offer
Stop paying twice for the same merchant.
$60 a lead. Flat at every volume. No setup fee, no retainer, no monthly commitment.
