Guides
Guides for established brokerages
9 written guides on buying merchant cash advance leads: what a merchant application costs across 5 ways to buy, where the 8 sourcing channels rank, the 12 questions to ask a lead provider before a first order, and what changes as a file ages. Every figure is sourced or marked as a published term.
Which guides are published now?
9 of the 10 planned guides are published. Each is dated, and each carries the date it was last reviewed rather than the date it was last touched.
- MCA Lead Pricing in 2026: What One Lead Actually Costs. Reviewed 2026-09-13
- How to Buy MCA Leads in 2026: The Four Ways Vendors Price. Reviewed 2026-09-09
- MCA Lead Generation in 2026: Run the Ads or Buy the Output. Reviewed 2026-09-09
- Pay Per Lead, Agency Retainer or In-House: How Should an MCA Shop Buy Applications in 2026?Pay per lead, an agency retainer, or an in-house media buyer: what each way of buying applications costs a shop and when each fits. Reviewed 2026-09-06
- Best MCA Leads in 2026: When Every Price Table Disagrees.Why the price tables for MCA leads disagree with each other, and how to read one before an order. Reviewed 2026-09-05
- Real-Time vs Aged MCA Leads in 2026: What Changes as an Application Gets Older.What changes in a merchant application as it ages, and what that does to the price and the close. Reviewed 2026-09-05
- Where MCA Funders Get Merchant Applications in 2026: 8 Channels Ranked.Eight channels ranked by what a shop pays for a merchant application, who else gets the same merchant, and who fronts the ad spend. Reviewed 2026-08-28
- What Does an MCA Deal Cost to Source in 2026?What one funded advance costs to source, from the price of an application through to the cost of a closed file. Reviewed 2026-08-28
- How to Vet an MCA Lead Provider in 2026: 12 Questions to Ask Before the First Order.Twelve questions to put to a lead vendor before the first order, and what a straight answer to each one sounds like. Reviewed 2026-08-28
What is in these guides?
These guides explain how an MCA shop buys merchant applications: where they come from, what a funded deal costs to source, and how to vet a vendor before the first order. Each one is written for an established brokerage, carries a number in every claim, and names no competing vendor.
What is not in these guides?
No guide on this site names or ranks a competing lead vendor, and there is no best providers listicle here at all. A page that ranks its rivals is a sales page wearing a review's clothes, and the list of vendor names that may never appear in anything rendered on this site is written into the code it is built from rather than into a style guide.
No guide carries a figure without an origin either. Every number is one of our own published terms, a named public source with the date it was retrieved, or a measurement from our own delivery data with the method stated. Where a figure is genuinely unknown the page says so. The rules are on the editorial policy.
When were these guides last reviewed?
Every guide above shows its review date next to its title, and the same date feeds the sitemap and the structured data, so the visible date and the machine readable one cannot disagree. The remaining guide is planned rather than written, and it is not linked here until it exists, because a link to a page that is not there is a crawler request spent on nothing.
The offer
Exclusive MCA leads, delivered live to 1 buyer.
$60 a lead. Flat at every volume. No setup fee, no retainer, no monthly commitment.
