What PayPerMerchant is
PayPerMerchant sells exclusive merchant cash advance leads to MCA funders, ISOs and broker shops at $60 per lead, delivered live to one buyer only.
PayPerMerchant is a merchant cash advance lead seller, not a lender, funder, broker, ISO or payment processor, and it does not originate, underwrite or fund financing.
The name carries the word merchant, which collides with payment processing and merchant services. PayPerMerchant has no relationship to either.
| Field | As published |
|---|---|
| Brand name | PayPerMerchant |
| Legal entity | Tishin Wealth Group LLC |
| Category | merchant cash advance (MCA) lead generation |
| Founded | 2026 |
| Location | Brooklyn, New York, United States |
| Service area | United States |
| What it sells | Exclusive merchant cash advance leads at $60 each, delivered live to 1 buyer. No minimum order. |
| What it is not | A lender, funder, broker, ISO or payment processor |
| Who it sells to | MCA funders, ISOs and broker shops |
| Author of every page here | The company, not a named individual |
Who runs PayPerMerchant
PayPerMerchant is operated by Tishin Wealth Group LLC, a United States company based in Brooklyn, New York. The company publishes under its own name. There is no named executive, no author byline and no photograph of a person anywhere on this site, and the structured data on every page names the organization as the author rather than an individual.
A funder vetting a new vendor is entitled to know who is on the other end of the agreement. The answer is one company, and every term printed on this site is a term that company will put in writing. What a shop buys is not a relationship with a person. It is exclusive merchant applications at $60 each, 1 buyer per merchant, with a credit back on any record that is not a real merchant.
Why PayPerMerchant exists
PayPerMerchant exists because a funder buying merchant applications has almost no way to compare two vendors before paying one of them. Price in this category is quoted on a call. Qualification is described with adjectives instead of thresholds. Exclusivity is claimed on the day of sale and quietly undone a quarter later, when the same file is resold as aged data.
So the three things a funder normally cannot check are published here instead. The price is $60 a lead, flat at every volume. The qualification standard is six gates, four of them numeric, from 12 months in business to a credit minimum of 500. And the exclusivity is enforceable rather than promised, because PayPerMerchant runs the ads and pays for the click, so there is nobody upstream holding a second copy of the record to sell.
What PayPerMerchant does not do
PayPerMerchant does not originate, underwrite or fund financing. It takes no position in a deal, earns no share of an advance, makes no credit decision¹, and never charges a merchant anything.
It also does not buy leads. Nothing sold here came from a list broker, a UCC pull, an aggregator or another vendor, which is the same fact stated from the other end: there is no upstream party with a copy to resell.
And it does not name or rank competing lead vendors, on this page or on any other page of this site. A page that ranks its rivals is a sales page wearing a review's clothes. That rule, and the rule that no figure is published without a source and a retrieval date, are written down on the editorial policy.
Where PayPerMerchant is, and how to reach it
PayPerMerchant is based in Brooklyn, New York, and sells to funders and ISOs across the United States. The published address is a city and a state and nothing further. There is no retail location and no counter to walk into, so a street address would be an entity detail with nothing behind it.
The contact page covers how to start, and who should not get in touch.
When PayPerMerchant was founded
PayPerMerchant was founded in 2026 and is operated by Tishin Wealth Group LLC. That is recent, and a funder should weigh it. There is no client list on this site, no case study, no logo wall and no rating, because none of those are real yet, and a fabricated one is worth less than nothing on the day somebody checks it.
What a new vendor can offer instead is terms that carry the risk on its own side. The first 10 leads are free, so the first batch a shop dials costs it nothing but the dials. A credit comes back³ on any record that is not a real merchant, with no time limit on flagging. And there is no retainer, no minimum order and no minimum term, so a shop that dislikes the first batch owes nothing further.
Who buys leads from PayPerMerchant
PayPerMerchant sells to MCA funders, ISOs and broker shops. The fit is a shop that already has a dialer, a CRM and someone whose job is to call. There is no minimum order, so a buyer sets the batch size that tells them something and is not sold a minimum to reach it.
It is not for a business owner looking for capital. PayPerMerchant does not lend and cannot help with that, and a merchant who lands here should go to a funder directly.
How PayPerMerchant makes money
PayPerMerchant is paid $60 for a lead, once, by the one funder that receives it. That is the entire revenue model. There is no commission on an advance, no share of a funded deal, no fee charged to the merchant, and no payment from any third party for coverage on this site.
The alignment that follows is the reason the qualification gates mean anything. Because the money comes from selling one record to one buyer rather than from the size of any advance, there is no reason to push a merchant toward a bigger deal than they asked for. What is left to compete on is whether the record is real, which is what the six gates and the credit policy are for.